Designer 〰 Canada explorer 〰 Passionate cook 〰
Designer 〰 Canada explorer 〰 Passionate cook 〰
Hey, I’m Nijhum 👋
I’m a Designer focused on conversions, research, and strategy—because great design isn’t just about aesthetics; it’s about impact.
My work is driven by data, psychology, and business goals, ensuring that every pixel, flow, and interaction serves a purpose. Whether it’s UX research, A/B testing, or designing high-converting experiences, I thrive at the intersection of insights and execution—where research meets action.
Feel free to reach out to me on LinkedIn
What sets me apart?
Every decision I make is rooted in strategy and data—no fluff, no guesswork. I prioritize research, usability, and measurable outcomes to ensure designs don’t just look good, but actually drive results.
I design with a purpose
I don’t get stuck in the “perfect design process.” Instead, I work with what’s available, turn roadblocks into opportunities, and create practical solutions that succeed.
I embrace constraints, not fight them
I’m not afraid to ask tough questions, challenge assumptions, and iterate relentlessly. If I don’t know something, I learn it. Speed + curiosity = my superpower.
I ask, adapt, and learn—fast
I thrive in environments where A/B testing, data, and experimentation drive better experiences. My goal? To make sure every design I create leads to meaningful improvements.
I test, refine, and optimize
Beyond Design…….
Cooking is my creative escape
I love experimenting in the kitchen, blending flavors, and cooking with intuition.
Exploring Canada
Nothing beats the serenity of turquoise lakes and mountain views. Nature fuels my creativity and love for discovery.
Podcasts keep me inspired
Whether it’s UX, self-growth, or thought-provoking talks, I’m always tuning in to learn and evolve.