Designer 〰 Canada explorer 〰 Passionate cook 〰
Designer 〰 Canada explorer 〰 Passionate cook 〰
I’m a Product Designer with experience across travel, construction safety, and immigration, helping startups and small teams move fast, adapt, and scale. Currently, I’m building a dating anxiety app designed to ease the stress of modern dating and build confidence.
Work Highlights
How I Optimized a Luxury Booking Experience That Was Losing Potential Customers
The Challenge: $3K-15K luxury itineraries felt overwhelming instead of exciting, travellers couldn't easily evaluate complex multi-day trips
Solution: Phased optimization approach - first A/B tested trip cards for better discovery, then redesigned the complete details page experience, finally optimized the booking form flow
The Results: 28% better conversions and fewer confusion calls by systematically improving each stage of the decision journey.
A Safety Platform That Eliminated Project Delays and Boosted Compliance
The Challenge: Safety managers manually tracked certifications, hazard assessments, inspections, and documents using paper forms and spreadsheets. Expired certifications and missed reports caused project delays.
Solution: A unified platform that centralizes all safety data in one place. Safety managers can track certifications and compliance across all sites instantly.
The Results: 12+ hours saved weekly 30% reduction in safety documentation delays that previously impacted site readiness.