I’m a Designer who thrives at the intersection of research, business, and strategy—turning problems into high-converting experiences. With expertise in UX research, A/B testing, and design strategy, I create designs that remove friction, drive engagement and growth.
Work Highlights
How a Secondary Navigation Redesign Increased Engagement and Conversions by 20%
Users weren’t leaving due to lack of interest—they couldn’t find what they needed. By improving navigation and visibility, we made key details instantly accessible, boosting conversions by 20% and reducing frustration.
↑ Conversion
↑ Engagement
↑ Click through rate
Limited trip exploration and low bookings resulted from poor content hierarchy, missing details, and an unclear CTA. By refining trip cards and adding visual comparisons, we increased engagement, boosted bookings, and turned browsers into travelers.
↑ Bookings
↑ Engagement
A Trip Card Upgrade That Boosted Engagement and Increased Bookings